Last week we mailed out to our list of friends, followers and other contacts at the Dave Pearson Trust. Sorry, the version below is probably too small to read, but double-click on it and you should be able to see a larger, clearer version:
Today we're approaching being a month away from the opening of the 'Byzantium and Beyond' show in Bermondsey. Suddenly London seems an awful long way away to us, and our concern is that because we're based in the North-West of England attendance at the gallery Preview will be low. Of course we've been aware of this issue for a long time and have been making plans. The first piece of the jig-saw has been to create databases of friends, contacts, galleries, press, and other potentially interested parties. The mail-out above was the first part of putting this in place, and at the same time we also sent out a more informative mail-out to the press.
Next we've hired a small local company to handle the mail-outs, including adding a form on the front page of the Dave Pearson website for new people to subscribe. I've also looked at advertising. This is a problem area for us, as advertising rates are very high, way out of our league, so we've tried to create interesting editorial copy, hoping that the press will find Dave's story and the story of us setting up the Trust of interest and run an article. Finally we're hoping that friends and other contacts based in London, including of course the Crisis charity, who run the Bermondsey Project gallery, will help us send out word of the exhibition.
If anyone reading this blog is interested and wishes to receive an invitation to the exhibition, simply go to the Dave Pearson website at www.dspearson.org and complete the very simple form at the top right of the front page. You'll then receive our mail-outs. Many thanks.